WHY IS 360/VR IMPORTANT TO YOUR MARKETING GOALS?
You just have to look a recent growth in the market with all the major brand jumping in like Google, Facebook, Samsung, Sony.
Google Cardboard has shipped 5 million virtual reality viewers, the app has being downloaded 10 million times.
There is 1.3 million people who subscribe to the YouTube 360 channel
One million people have used Samsung's Gear VR over the past month and over one million hours of video have been watched.
It is predicted that virtual reality headset sales will double every year until reaching a peak, likely around 2025
All of this leads to a faster adoption of immersive storytelling in 360 video.
SO WHAT IS 360º OR VR FILMS ?
360-degree videos, also called VR, are video recordings where a view in every direction is recorded at the same time, shot using a collection of cameras. 360-degree videos are typically viewed via personal computers, mobile devices such as smartphones, or dedicated head-mounted displays, like the Oculus Rift, HTC Vive. When viewed on PCs, the mouse is typically used to pan around the video by clicking and dragging. On smartphones, internal sensors such as the gyroscope is used to pan the video based on the orientation of the device. Devices such as Google Cardboard viewers and the Samsung GearVR serve as stereoscope-style headset enclosures that a smartphone can be inserted into.